Carl Bass – The New Rules of Innovation – Innovation is FLOWING UPSTREAM

A good one. For Carl innovation is not:
– scientific discovery
– invention
– mathematichal apporved
But Innovation is:
– the proces by which we can change the world
– is making things beter & signifiant
– practical application of ideas & technologies to make new & beter things
Innovation is HARD, is taking chances, is challenging, is taking risk and breaking rules

Companies are good in breaking rules and taking risks, but also companies tries to minimalize the risks an they don’t want people who breaks the rules. The resultat is that the individuals lead the innovation

five trends in affecting innovation:
– the acces of things
– business as unusual
– digital fabrication
the rise of information
– infinite computing

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